A quiet revolution has been taking place in the world of online advertising. The focus has shifted from banner and website advertising to promoting products on social media such as blogs, networking sites and similar mass membership websites. This new phenomenon is known as social media advertising and is catching up rapidly. According to experts this is the new wave and social media usage is rising geometrically on a monthly basis.
As a marketing person you obviously want to be at the forefront of things and would like to capitalise on these media to close sales and generate revenue. There are many reasons to prove that social media can be a highly lucrative marketing channel for your company’s products. If you think that online markets can be captured by having a well designed, e-commerce enabled website, you should think again. With so many social media websites being launched and becoming popular you can’t afford to ignore them any longer. Your aim should be to use all the possible tactics and available technologies to achieve your marketing goals using social media advertising.
One of the pioneering social media advertising companies in the world is IZEA which acts as a platform between advertisers and bloggers. Through their network of websites they provide viable options for advertisers to carefully target their advertising on blogs that are accessed by their prospective customers. This is one of the most cost effective means to reach out to your target market how much ever segmented it is.
The two most popular options of IZEA are SocialSpark and PayPerPost. Each of them have thousands of bloggers registered with them and who are willing to create a buzz about your product/ service for a very modest amount. If you are an advertiser and you haven’t started using social media advertising yet, you are missing out something. Through IZEA you can learn what works and what doesn’t, you can use their network to have people blog about your services, review products, create a buzz about your website, sample your products and write reviews etc.
Get closer to your marketing goals get into IZEAs social media advertising network.
1 response so far ↓
1 F To Tha L-S! // Jul 10, 2008 at 8:46 pm
Social Media Advertising are extremely rampant these days. Blogs and Networking sites became the trend in the present time so as to communicate and be up to date to the latest buzz and events taking place under the sun. Principally, these blog sites and networking sites can now be an exceptional venue for marketing advertising goods and services for the masses to consume and support.
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